Chinese Brand Naming

Chinese Brand Name Developing

Experts in Chinese Naming: Product Names, Service Names, Corporate Names

Chinese Brand Naming:

An inappropriate or inadequate Chinese name can result in big problems for your brand. Using the TIMESTRANS Naming methodlogy, which combines qualitative and quantitative approaches, we develop a Chinese name to embody your company and brand message.

As the industry leader in Chinese brand naming, TIMESTRANS provides a full range of naming-related services including name creation, linguistic check across major dialects, comprehensive legal check for trademark registration availability, etc.

International Brand Naming:

This service is designed for companies seeking to launch global brands. TIMESTRANS creates and checks names which are suitable for global use on all continents through our partner offices worldwide (more that 70 countries).

For local Chinese brands, a good international brand name plays a very important role in achieving international success. TIMESTRANS helps Chinese brands optimize their global campaign from the beginning—with the right brand name for an international market.

Corporate and Company Naming:

Comprehensive brand strategy starts at the organizational level. A good company or corporate name should effectively reflect its brand identity and present its business scope, while still integrating the possibilities of company growth and brand evolution. A good corporate name enables full exploration and use of the brand territory, comprehending and anticipating what the brand stands for now and in the future.

Products, Services Naming and Trademark

A good product name sets your brand apart from other similar products. Service brand names have an increasing role as the world’s tertiary industry is growing. The need for more clarity to help choice and assure quality has become a must for clients. TIMESTRANS creates unique and recognizable names to establish your brand, products and services to your consumers.

Linguistic Check:

TIMESTRANS’s team of linguistic and marketing specialists offers a full range of linguistic tests to check the suitability of your brand name in major Chinese dialects (namely Mandarin, Cantonese, Shanghainese, Taiwanese, Sichuanese). This service is particularly helpful for international companies seeking to launch their brand throughout Greater China.